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exists to support and develop talent, innovation and enterprise to deliver social impact.

By working with business, philanthropists, charities and social ventures we believe we can unleash the social energy that exists in the UK to help build a better, healthier society.

Pimp My Cause

Nexters News: “Twelve” Giving a Christmas story of homelessness a much needed happy ending

The run up to Christmas is one of the most important times of the year for charities to engage with their donors, a fact that is not lost on us at Pimp My Cause as we connect worthwhile causes with marketers who can help them fulfil their goals.

Back in September we shared the news of our pro bono film competition, in which causes we support through our pro bono marketing match-making website could win a free short film from top film makers Catsnake to promote their cause. The winner of the competition was SHP, a great charity preventing homeless in London and their film is being launched today to drive their all important Christmas appeal.

The well established homeless charity SHP was selected from a very rich pool of applicants because the filmmakers at Catsnake felt that the story they could tell for SHP would make the biggest difference for their work. And in only six weeks from concept to completion the Catsnake film “Twelve” is ready to share.

SHP’s communications manager Dave Titmas shared with said, “we entered the film competition because we were impressed by Catsnake’s ability to tell stories which engage and move people. If they could have half the office weeping over a love story between two milk bottles, we were sure they could help us tell powerful stories about homelessness and recovery.”

He continued, “it has been wonderful to work with Catsnake. We were expecting Ed and Stephen to be full of creativity and ideas, but it was their attention to detail that was staggering – from lining up the shots with the utmost precision, to drawing on their own personal experiences to produce a fantastic character profile. It was humbling to have a team of such talented people give up their time to promote our cause.”

Ed Dark, Director at Catsnake, explains why he was inspired to work with SHP, “I jumped at the chance to direct a pro bono film for SHP because I have had some very close friends who have suffered from homelessness. I had friends who I didn’t even realise were homeless and it has always upset me to think they were struggling to get through every day without any help. SHP is a wonderful charity that helps these people. I really felt that we could make a difference with this video by making the public realise that a person’s life can be completely turned around with the help of SHP. It’s extremely important that people help support SHP and everything they do.

“Because of the nature of the subject we were able to secure one of our favourite actors (Jethro Skinner) and work with nearly all of our favourite crew. This is a testament to how everyone really got behind the powerful message we were trying to tell. The results are on the screen and I think we can all be extremely proud of our work.”

At Pimp My Cause we were very impressed with the creativity and speed with which this project came together. We are very lucky to be in the position of connecting great causes with marketers that can bring huge transformation to the important work of charities and social enterprises. Creative short films have become such an important tool for finding new audiences for our causes. We are very grateful to Catsnake for sharing their talent and expertise with SHP and helping us celebrate Christmas with “Twelve”.

Let’s all support SHP by sharing “Twelve” this Christmas. They’d like us all to pass it on to twelve friends, donate £12, or sign up for 12 updates to hear more about their inspiring work.

At Pimp My Cause we are lining up some exciting initiatives for celebrating the New Year and we will unveil our plans then, but for now we’ll just say that we are hoping to make 2013 a Year of Great Marketing Karma…

Written by Nexter Paul Skinner, founder of Pimp My Cause


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